Entries by Edward Sturm

December 2025 Google Core Update: YouTube Wins, AI Sites Shake, and SERPs Get Restructured

E892: Google just dropped the December 2025 Core Update, and the early signs point to major SERP changes – not just rankings, but how traffic is distributed. I break down what we’re seeing so far: – Massive volatility across top-of-funnel sites – Click-through rates collapsing even when rankings stay the same – Video thumbnails disappearing […]