Pride Pandering, JoJo Siwa Goes Straight, TikTok’s McDonald’s Migraine Miracle

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This week on Ben After Dark, we dust off the corporate skeletons of Pride Month’s past—featuring Chipotle’s Homo Estas and Bud Light’s attempt to redefine LGBTQ as “Let’s Grab Beers Tonight, Queens.” JoJo Siwa shocks the glitterati by switching teams mid-parade and cozying up with a British bloke who may or may not be Mickey Rourke’s stunt double. And TikTok swears McDonald’s can cure migraines—because nothing says cutting-edge medicine like fries and a fountain Coke.

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This video includes commentary, video clips, and images intended to provide critical context to viewers. By presenting this context, the overlaid satire, analysis, and criticism aim to serve the public’s interest in the subject of corporate behavior during Pride Month. Pairing this commentary with relevant content allows the video to: (i) critique corporate branding practices; and (ii) highlight patterns of perceived performative activism in commercial media. To the greatest extent possible, the included commentary is intended to: (a) accurately reference the involved entities and campaigns; (b) describe the marketing strategies and symbolism in detail; (c) clearly articulate condemnation and criticism of corporate virtue signaling while presenting an opposing, satirical viewpoint; and (d) discourage viewers from uncritically accepting inauthentic advocacy efforts by major institutions.

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