Earrings to Earnings: Made by Gracie | The Hustle

While most teens are getting their ears pierced, Gracie Casper is punching a hole in the handmade jewelry market with her company Made by Gracie. In this episode of The Hustle, Aldo learns how Gracie followed the four Ps of marketing—product, place, price, and promotion—to grow her business. He also tries his hand at crafting some of Gracie’s custom earrings himself.

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